Are internet sales taking business or not?


I got into a heated discussion with my friend the other day about internet high-end audio sales. He felt that the internet was stealing business from retailers. I argued that retailers are losing business because they offer such poor customer service. By driving hungry customers away, retailers create a market opportunity that internet companies seize. In a 12 year period, my visits to 9 high-end salons in 5 states yielded only 50% satisfaction. 25% of the time the sales was sub-standard (meaning I might buy, but with much reluctance), and the other 25% was incredibly poor (I wouldn't buy, period!) Any comments?
ivory1

Showing 1 response by ramy

We are seeing the evolution of the retail business from store front to the internet across the entire market place.Market forces will resolve these with time.For example a manufacturer could stop distributing its goods through retailers who mark up their price by ca.100%.Some european high end manufacturers are priced out of the US market because of the retailer markup.There are high end furniture manufacturers who have their own showrooms and avoid the extra mark up.
When I started the hobby 40 years ago the high end retailer was a hobbiest.The service was great you could borough equipment to listen in your own home,he was set the system up for you at no charge etc.In contrast the retailers in my area provide very little if any of these services.When they provide sevice at an exorbitant cost you are lucky if you get a serviceman who does not need a manual to figure out the equipment you just bought.I would be be willing to pay a premium for good service.I believe within 10 years from now only highend stores left will be the ones owned by honest dedicated hobbiest providing superb service including home installation.