It's a crowded marketplace and grabbing attention is half the game. Whether they are thinking about the step beyond that is an open question. Do most people who buy audiophile equipment --and what gets counted, here? -- get hooked into a buying cycle? I don't know.
Are audiophile products designed to initially impress then fatigue to make you upgrade?
If not why are many hardly using the systems they assembled, why are so many upgrading fairly new gear that’s fully working? Seems to me many are designed to impress reviewers, show-goers, short-term listeners, and on the sales floor but once in a home system, in the long run, they fatigue users fail to engage and make you feel something is missing so back you go with piles of cash.