AQ HDMI Cables

Another option between the Chocolate & the Vodka level, would be the Carbon. I recently installed one from my Blueray (OPPO BDP-95) to tv. I replaced a Monster M1000 that I've head for ~5yrs (was their top of the line). They are a short run (~6 & 8 ft) & I know some claim a difference between HDMI while others say there is absolutly none (being a digital cable, unless running long lengths) but without going back & forth I think I did experience a difference. Colours seemed abit different (possibly more natural) & the blacks got blacker. I did need to re-calibrate for black levels after the swap, so I don't think the difference was, all in my head.

Makes sense to me, what your dealer recommended. Go with different cable "levels" based on how critical the connection is. I'll probably go with the Chocolate from my satellite to tv.

My dealer informs me the reason to use a high quality (expensive) HDMI cable from my blu-ray player to my processor is not necessarily for video quality, but for the audio quality of both CD's (music) and DVD's (movies).
Is this true or "dealer fiction".

Does the dealer have any demo's you can take home? Best bet is to do a double blind test to see if you can hear or see any difference.

Half the people will say absolutly no difference while the other will claim there is. Only way to know for sure is to try them out in your system & see, if it makes any difference to you. And make sure your doing the double blind test. The mind is a funny thing, it can make you hear things that sound "better" when it knows the cable your running cost twice as much as the other.