AQ HDMI Cables


I have a hi-end McIntosh and B&W system and am looking to replace my HDMI cables. My dealer is specifying AQ Chocolate for the cable box, AQ Vodka for the Blu-Ray, and AQ Cinnamon for the cable to tv. The Vodka is double the price of the Chocolate which is double the price of the Cinnamon. Does anyone have any experience with these AQ HDMI cables and any suggestions of what would be adequate for my system? Are these good suggestions?
stockinv

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My dealer informs me the reason to use a high quality (expensive) HDMI cable from my blu-ray player to my processor is not necessarily for video quality, but for the audio quality of both CD's (music) and DVD's (movies).
Is this true or "dealer fiction".