One things also stands out to me. Often when any of us talks about how great our gear is, we will talk about how great a reviewer thinks they are. Personally, I've known many reviewers over the years and some I respect and like. Even if my tastes are different than theirs, I get to know HOW they listen and can sift through that to figure out what my thoughts may be on the product.
What I like about the personal audio folks is that their reviewers will say what they paid for the product or if it was given to them for free or at a steep discount. That said of all the guys I know (many) who review there, they are as honest as the day is long. They will point out where the compromises were made by a dealer. They point out good and bad and let you make your choices based on that.
That used to be the way things were in the 70's. The Absolute Sound never had to run ads. You just paid and got a neat little 'magazine' every other month or so I think it was. Then all of a sudden other 'hi end' magazines came in and there were ads taken. You couldn't find really negative reviews at that point. Also, brands that didn't buy ads in various mags wouldn't get reviewed much of the time. Some reviewers care about the hobby as well as the customers. Fremer comes to mind as do a few others.
One of the reviewers, Tom Gillet used to drive me nuts. He's a creative writers, but he also is the Audio Cheapskate, Sam Tellig (Gillet spelled backwards). I laughed when he left Stereophile a couple of years ago and went public about how advertisers would pay for ads and they could get good reviews. Again, not ALL reviewers are like that, but this is why you never see a bad review in that magazine or any of it's online sites. Heck the ad manager of Stereophile is/was Atkinson's wife.
Again, some folks I personally like and respect, buy all too many I don't, but that's just me. Reading this thread made me think about that.
This is why it's so important to go audition at a few places an figure out your flavor. What do you like? Dont' let a dealer talk during the audition constantly. Listen and trust your own ears. Afterwards, you can invite the dealer in and get their thoughts. Listen with them and have them point out all the things they love about the product and why you should buy it. Just keep in mind that you are the one who has to listen to it daily, lol. I'm sure everyone already knows all of this, but it never hurts to read it again.