I think one main result of actually (or literally) buying in to expensive silly pseudo tweaks is the fact that many will go a long way in justifying that purchase...claiming anyone who can’t hear the amazing differences has bad ears (or at least claiming their superior hearing is what makes this stuff work for them), or when asked about the ridiculous claims of "Inductive Quantum Coupling" or "molecular realignment process" simply say "well, it works for me so I don’t care"...it’s simply elitism from the insecure who assume things MUST work or why would they, those with imagined lofty tastes and abilities , have shelled out the big bucks? In spite of what’s claimed about nonsensical magic junk the vast majority of audio geeks and gear designers ignore it.