I wouldn't disagree with the fellow who posted the above, and I wasn't implying that the Audioquest guy runs a charity, I was only repeating his little joke. He also said in the interview that what he and others in the industry are really selling is the same kind of feeling you get when you have your car washed. Somehow the car feels like its running better now that it's clean and shiny. Speaking of cars, doesn't the head of Monster drive two Ferraris? Or is it three?