Anybody notice DTS is hardly used anymore?

I went to look for a movie tonight and could not find one DTS soundrack among all the new releases that I wanted to see. Blu Ray is even worse. I was told that DTS Master Audio is only used for about 20% of the titles coming out.

It's never easy being an audiophile, but between the rejection of SACD and now DTS, things have never seemed this bad!