They are often dealers selling new stuff below MSRP. Supposedly, they can't print the price because the other dealers would complain to the manufacturer(as if they all don't know what's going on). I've been calling one of these guys for over a month waiting for him to get in stock the thing he was advertising. But he is an authorized dealer, according to the manufacturer, the nearest one (even at 2+ hrs away) for several products I want to audition.
