Advice on....Snake Oil


So, I get it. You purchase something and other claim it's snake oil. Or they purchase snake oil and you lay claim to the adage. 

My one question,

What is the general consensus a reputable brand would spend considerable time, resources and finances to create a product that is or what some would call "snake oil". 

My belief is that a lot of brands (PS Audio, Isoacoustics, Audioquest) would probably better spend their time developing and creating an impact rather than making a questionable product. Any dialogue to be had or am I off base?
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Showing 5 responses by mapman

If people think there is too little tolerance of suspected snake oil here on this site,  try talking about 3 figure fuses and 5 digit wires anywhere else where at best people will just look at you like you are nuts. 
It takes all kinds to tango.  
We’re it me though I would avoid grand generalizations where everyone is seen as the same.    Nothing could be further from reality. 
It can be very difficult to prove fraud legally. Especially when the fraud has to do with largely subjective judgement such as sound quality. This entire site is basically about sound quality and various claims about it which is mostly a subjective judgement. But it is very naive to assert fraud does not exist especially in that kind of environment. In many cases it gets downgraded to “snake oil”. Credibility is really the only thing one has here in the eyes of others and worth preserving. It is not credible to assert that all here are perfect angels all the time as a result of their common love or obsession with sound. 
My advice:  
Just be realistic and steer the course. There are always a few bad apples. Trust but verify when called for. Otherwise just have fun!
This site is a business first and foremost selling luxury items. People come here to sell and buy things and make money. The value of many of those things is very subjective. Don’t let anyone fool you into believing there are no bad apples and everything in between. There is no panacea. Credibility is earned, not automatically granted. Just call it like it is. You can’t please all the people all the time. But that won’t stop some rabid marketers from claiming to. They are just doing their job.
Just call fraud fraud when it occurs.    Everyone knows what that is.