@roberjerman, it was actually Robert Fulton who started it, with his "Brown" speaker cable. Next, I believe, was the Polk Cobra, which had so much capacitance it caused marginally stable amplifiers to oscillate.
$10k Speaker Cables??????????????
Where does this madness end??? My friend the editor reviews this craziness!!
https://www.soundstageaustralia.com/index.php/reviews/209-in-akustik-referenz-ls4004-air-loudspeaker...
Cheers George
https://www.soundstageaustralia.com/index.php/reviews/209-in-akustik-referenz-ls4004-air-loudspeaker...
Cheers George