Purist Audio & Stereophile

There could be many reasons why certain products get articles and awards and others don't. However, one thing is for certain. None of these reviewers or magazines have heard every piece of gear out there. So, therefore, you cannot place as much importance on what they say as many people would like to do. Their "ratings", "awards", and opinions do not hold any special "magic" when it comes to how a component will perform for you. It probably means that it is at least an OK product that may be worthy of an audition. They can't make any definitive statements because they have not heard everything. It is opinion only, just like the posts here on Audiogon. If you agree with their opinions, then fine. Personally, I think that many extremely good sounding products don't ever get reviewed or rated by Stereophile, even when they have penetrated well into the mainstream on their own merits, and have attracted alot of consumer attention. Why?

There are a zillion other cable manufacturers not mentioned in Stereophile either. So what?

I am sick of Sam Tellig raving about every Musical Fidelity product.

Advertising plain and simple - the MOST effective way to market a consumer product - the MOST expensive way by far. I'm not in the advertising industry but I do know if a magazine isn't generating ads they aren't in business long - subscriptions don't do it. I know for a fact one of my partner companies advertises more than any of our competition in my industry and he gets trips, cruises, etc all compensated.

All the audio rags are lightweight tricks as compared to the biggest prostitute of all, Consumer Reports.