Salk Future TBD


Jim put up this post over on AC earlier today…

https://www.audiocircle.com/index.php?topic=186217.msg1952279;topicseen#new

snapsc

this is horrible, is my first impression, for such a well regarded brand. I don’t understand this:

They simply did not feel confident they could market speakers at prices

what marketing? Salk is such a well-known brand, if you build it, they will come.

@grislybutter 

I think this thread will provide some context...

https://www.audiocircle.com/index.php?topic=185160.0

Increasing the price 20+% at a time when the whole country was bracing for a recessionary meltdown had to have severely hurt short term sales which might have scared the buyers...and then add to that the  concern that they  might have had as their business doesn't seem to revolve around the "pricier product".

https://www.css-audio.com/online-store

 

@snapsc wow, that's a big deal! CSS is a pretty amazing company and I see the challenges of running (merging?) two very different brands. I guess it's really not that simple. Very different philosophies.

Just an observation -- I've been in commercial insurance for over 4 decades and had many clients move on or close their business -- sometimes retirement, sometimes burnout, sometimes money issues, and so on.  There isn't always a buyer. One thing I've seen with boutique shops is that their love of their craft often means that they make far less from their business than outside investors are willing to accept -- "I've got $100K (or a $1 mil or $10 mil...) to put into a business, so what's my return, and how hard will I have to work for it?"

Not too hard to see that without the passion the original owner had, a hard look at just the numbers may not make sense to outsiders.