I agree, nicely said. The cable companies that are most popular, aren't based on sound quality but marketing. That marketing keeps the product on the recommended component, editors choice, etc lists by changing the line up every few years even though it's not necessary from a technical view point. It is necessary though to stay on those lists.
Audioquest comes to mind. Somewhere I read that an Audioquest cable from the mid 90s was compared to a current model at the same price point adjusted for inflation. The mid-90s cable was preferred.
So great companies that don't play that game (Manley, Herron, ATC, Analysis Plus, Coda and the list goes on) now fly under the radar. Oh well...