Moon AKA Simaudio announces new line of speakers.

So true and these folks do make so very fine equipment. I am sure they would not want to taint the brand with this venture. 

I prefer not to eat at restaurants that serve Indian and Italian food. Yes, the analogy is loose, and I do have respect for SimAudio. But I definitely prefer to buy components made by manufacturers which have a relatively fine focus.

I wonder how they will be.  They are choosing to enter a segment that's already over crowded with good options.

I think they may cater to the Moon by Simaudio crowd and focus on customers of their ACE A-I-O integrated. Bet we will see a a bundle next. 

Broaden their product offerings, increase revenue. Now it would be something if they made the drivers they use🙃. Don’t get me wrong, sim makes good stuff but we just don’t need another speaker manufacturer using generic parts. My $.02.