One big reason why brick and mortar high end audio dealers struggle.


I live in a major metropolitan area with several close by high end stores.  I never go in any of them.  A dealer just opened a new location 5 minutes from my house.  Major dealer with Magico, Constellation, McIntosh and many other serious brands.  I went by a couple weeks ago mid day on a Friday.  Door locked, nobody there.  I call today to make sure they are actually open for business.  Guy answers the phone and says that they were out on an install when I can by and that they are short staffed.  No problem, I understand.  But from that point on the guy takes a subtle but clearly defensive and pissy tone.  He states that they recommend setting up an appointment for customers to view their products.  Sure, and I recommend never going there.  Off my list.  Back to buying online.  Here's the issue.  So many of these high end dealers are only after the wealthy guy that comes in, spends less than an hour there and orders a complete home theater or 2 channel system and writes a check for $50k or more on the spot.  That's there customer base.  I get that it can be annoying to allow a bunch of lookers to come in and waste their time and not buy anything, but isn't it good for business to have more customer traffic?  If someone comes in, spends an hour there, listens to some amazing gear and then buys nothing, doesn't he tell his friends and family and coworkers about his great experience?  Isn't this word of mouth valuable?  These brick and mortar dealers almost universally are unwelcoming and unfriendly to people that want to come in and just look and listen and not buy.  Sorry, but the vast majority of potential customers are not going to spend 20 minutes by private appointment to order their new $100k system.  Why not encourage people to come and spend time with zero pressure to purchase.  I have purchased dozens of high end speakers and electronics over the many years I have enjoyed this hobby.  I might well buy from a dealer if they were actually nice, friendly, and encouraged hanging out and getting to know their gear.  But they don't.  I would never go to a high end store that required an appointment.  Because this creates a huge pressure situation for you to purchase that day.  I'm not ready to purchase on my first visit.  And neither are thousands of other potential customers.  If they can make a good living just catering to the wealthy one time buyers, then, ok, good for them.  Doesn't seem like they can though since so many have gone under.  Maybe it's time to try a different approach?  Step one, no commission sales people.  Step two, welcome people to listen and not buy anything.  Encourage it.  This will create positive word of mouth and significantly increase customer traffic and ultimately create more paying customers it would seem.  I don't get it.  Rant over. Please don't respond that you have an amazing dealer.  I'm sure they exist but they are the exception.  What I am describing is the typical customer experience.
jaxwired

Firstly:   There isn't much new in the writers' criticisms of profit-above-all outfits. The smaller the floor space; the possibility of some kind of integrity is enhanced. The only big-box outfit in my area is Best Buy.  However, it's still geared to mid-fy, but does showcase some audiophile gear that significantly undersells the other stuff.

Fortunately, I took my graduate courses in Balti, including advanced audiophilia. The Baltimore salon is still family-run (since the 1930)s. It operates on "when you would like to talk, or listen to something...just ask". And yes, you can talk as long as you want.  The owners and staff are educated, articulate, welcoming, and superbly experienced in the field and music itself.  Been with them for over 25 years. That in itself says a lot.    FYI:   Soundscape in Baltimore, owned and shared by the Dorsey family. They have a website.

I have to comment about a local dealer in the Phoenix metro area. With two locations in Tempe and Scottsdale, I’ve been to both a few times and I’ve always been treated kindly and professionaly. I’ve bought from one location before, but when visiting the other at one point, I was just checking out a $500K system (that I sure cannot afford) and the guys at the store were happy to demonstrate it for me and answer plenty of questions. Well done LMC!

The effect of the Internet on the audiophile industry/community is more complex than our discussion has acknowledged so far. Long time a'goners will know that the Internet, especially A'gon, not only has changed the audio marketing landscape, but has enabled new component manufacturers (what I call basement developers/entrepreneurs) to start up and thrive in that marketplace. I have enjoyed watching several of these new product lines evolve and develop, and I have enjoyed auditioning some of them in my home system. All of these products began as direct sale only, often here on a'gon. Although some have made their way into the mainstream market, most simply are not available in local audio stores. I think the opportunity for this kind of innovation, created by the internet, has made valuable contributions to the audiophile industry, driving further innovation and development. Most of the purchases I have made in this market are described best as tweaks, rather than major components of my system, and I have no problem buying these types of products directly from the manufacturer. 

Where the major components of my system are concerned, I strongly prefer to buy from local dealers. The problem is that I am now so deep into the hobby that no local dealers can accommodate my auditioning needs. There are just too many products I want to hear for local dealers to keep up with my kind of demand. The market changes too rapidly these days. As someone noted above, it is not easy for dealers to balance the marketing demands of various manufacturers, and the number of product lines they can support is limited.

On the other hand, I could go today into any one of the stores still operating within two hours of home and construct a system with which I could be completely happy. I think this is what any good audio store should be able to offer, and at several price points. This seems the natural niche for a high end audio store these days: to help people construct a fully satisfying system for listeners interested only in reproducing music accurately and pleasantly, without the buyers spending the hundreds, perhaps thousands, of hours I've spent reading online, and buying and selling on a'gon.

My interests are more complex than merely creating a satisfying listening experience in my home; I've become a hobbyist as interested in the performance of a wide range of products as I am in having a system that communicates music accurately and pleasantly. It would be unreasonable for me to expect local dealers to equip and staff their stores to satisfy my curiosities.

I still need a place to audition the wide range of products in which I'm interested without having to buy and have them shipped to my home and, perhaps, to ship them back. Eight years ago, I downsized my system, purchasing new speakers, amp, power conditioners, TT, and digital streaming components. Although I have been working with two local shops for more than four decades, I found that many components in which I was interested were not available locally, so I opted to audition them at annual audio shows. Now, serious auditioning is difficult in that setting. However, with patience, I was able to narrow my options to several and set up times for private listening with the dealers of components on my short list, after hours, if you will. I purchased three major components this way, and I was very happy with the service I received during the purchase. However, with my Devialet amplifier, which met my needs all but perfectly, I sorely missed the after purchase support my local dealers would've given me. But, that support was not possible; the dealers simply do not have license to sell or support the product. Nor did Devialet offer good support early on. Fortunately, Devialet now offers excellent support services. 

I guess my point is that the market has indeed changed. There are far too many product lines available, and local store simply cannot support all of them. But, we as consumers have changed as well. The Internet has enabled us to learn a good deal more about the growing number of products in the marketplace, and our interests have outgrown the capacity of the local audio market.  We cannot expect local stores to cater to our arcane interests and curiosities. They are there to sell products, not to create audio experiences for navel gazing hobbyists like me.

Best Buy Magnolia is what passes for a High End dealer in my area.  We had 2 or 3 bm dealers at one point, but they all faded away.  I am primarily a value/used buyer, but I made sure the allocate some purchases to my local dealers.  They were nice to deal with, and did not condescend to me or assume an arrogant attitude.  I have come to realize these were the exceptions, and I was lucky to have them as resources.

I have travelled a bit for business over the years, and have had opportunities to visit dealers in other (larger) areas.  Many were some combination of rude, condescending, arrogant etc.   Several were essentially drop shop clerks-  no inventory, all sales at MSRP, then purchases are drop shipped to the buyer, with warranty support from the wholesaler/manufacturer.   These people litterally took your money upfront, then entered details on line and tole you to expect delivery in about 2 weeks !   

IMO if a BM wants to justify their higher costs, then they have to deliver higher value.  Education, opportunities to browse, delivery and warranty support are just the tip of the iceberg.  Allowing for in home audition (with a deposit of course) would build good will.  Buyers now have a worldwide market from which to purchase, and a physical dealer has to justify their place in the sales chain.  Very few provide enough value to justify their existance.   

If one wants to invest some time, carefully purchased used equipment allows for an extended in home audition, and then resale for your cost if the purchase does not work out.   With Covid after effects, more buyers are migrating to this mindset, and realizing they enjoy their purchases and the process much more because they are in control.

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