Speaker Cables? why all the hype for expensive speaker wire?


After listening to many speaker cables, I am listening to basic 14 Gauge, high purity copper speaker wire and find myself shaking my head.  Does this basic speaker wire sound better than cables many times the price?  I am really starting to ponder that question.  I think I am hearing things on my records I never heard before and better balance of sound.  What are your thoughts?
tzh21y
@georgehoffmann60 +1 for Peter at the CableCompany

Agree. A great option for new folks who are curious and wanting to demo first. Its not free.  However, If I had to do it all over again, I'd start with 2-3 pairs of loaner cables from CableCo and skip all the buy & try & resale steps in between. Less cost, huge time saving. They have a decent knowledge base built up over decades of customer feedback, trials, documented.  
oldhvymec  "$17,000 cables vs $27000"   This is a perfect example of someone who is not happy with his system, and thinks that an extra $10,000 for wires might cure it.  I am sorry, but if you guys want to spend a small fortune on speaker wire, go ahead, but when you start changing without doing some serious AB testing, you are simply proving that a sucker is born every minute,  If anyone thinks there is, or worse "Might be" a lot of, o r worse a little, difference between $500 cable and $10,000 plus cables, ask your self why you are so obsessed with the equipment, rather than the music.
     Maybe I should do a survey:  Let's compare the ability to play a musical instrument well with whether people need to continually upgrade their cables or equipment. My hypothesis in an inverse relationship.  I played a trumpet for 20 plus years.  There were certainly better trumpets, but mine, which was sold from the 1930's through the1960's, was certainly more capable than me.  I could have bought one after the other, but lessons worked quite well.
     There is a lot of obsession with toys. I really like my autocross suspended and tired Supercharged S2000 for two reasons:  It is 75O pounds lighter than a Boxter or Corvette, and drives best when screaming to its heart's content, like a 600cc or 750 cc sport bike.  Would I try a different supercharger based on the opinion of bloggers, for maybe a half percent horsepower gain?  No!  AND:   If I had $17,000 speaker wire and felt it needed to be upgraded, I whould see professional help... and I do not mean from a commissioned sales person, who is the key to continuing this obsession.  I do not need his approval, no matter how much he owes on his credit cards.
Suppose I place my monobloc power amps immediately behind the speakers and turn them around and locate with adjustable stands so the output terminals are immediately adjacent to the input terminals on the speakers.
I then weld the amp terminals directly to the speaker terminals, having first disconnected them internally in the amps and speakers to avoid damage from welding heat and current.

I am avoiding any sound deterioration that may be caused by wires and also saving $0000s or possibly $00000s if I am really hooked on wires.

Some say the speaker needs to see some resistance and capacitance but they are probably speaker wire sellers.
WHY the same discussion over and over again?? Non believers should try for them selves. Believers/ experienced listeners already know! Nothing to discuss …waste of time. Better listen to music!