Underwood Hifi / Underwood Wally...


I sometimes receive e-mail blasts from this seller/retailer.  This online retailer seem to handle many brands of various audio components, some with some name recognition, some with none.  All products are advertised with screaming discounts and cable giveaways (is this a red flag?). 

Some of the brands like GAS and LSA, seem to go back quite some years.  I am trying to understand how this business works and whether it is reputable for selling solid gear.  Or is this like some retailers that buy up old defunct trademarks then sources gear from cheap contract suppliers that make stuff at low cost, cutting corners with quality?

Would appreciate any insight or customer experiences.  There are a number of items that could be of interest to me as I upgrade my two channel system but I can't help but be somewhat wary.
troidelover1499
He explains how his prices are set on his web site. I bought a headphone and some cables from him recently. I am now looking at his site when I look for new gear.
I've bought a few things from Walter over the years, he is someone you can trust ; whether or not he has the lines you are interested in is no different than any other dealer
LSA  Wally owns or owns part of which is a very good value and is always 
getting better. I have bought from Wally for years and always stands behind the products he sells.
I bought my first high-end turntable from Wally back in 2005, a Music Hall MMF-7. It arrived with the tonearm out of the gimbals, and he took it back and exchanged with very quick service. Highly recommended.