Magico compared to Tannoy


Trying to leave aside partisanship, how would you describe the approach to sound reproduction and sound character (not quality, though it may be hard to avoid)? I understand they are polar opposites but I’m curious how you’d describe.   
TIA
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Tannoys do not look like something you place a corpse into. They are beautiful and also sound beautiful and are made by one of the oldest speaker companies. They also pioneered the dual concentric driver. That’s my 2 cents.
Or at least my new Automatic Minis do.  Curious about the upper end Prestige line.  
Magico has the latest drivers and cabinets Tannoy has fifty year old cabinets and drivers.They both have cult like followings.