Has anyone heard the Focal 1028BE ?

The 1038 has deeper bass than the 1028 but the tweeter is higher so you'll need to sit higher or further back to keep your ears within the 10degree angle recommended by Focal.

They are both awesome speakers and I'd go the extra $$ f or the 1038 if I had the room to place them properly. I've got the 1028be2 model and I really love them. They aren't for everyone and they will reveal any deficiencies in your electronics so don't try to drive them with a HT Receiver.

For a room that is 12' x 32' speakers on the 12' wall and listening at 20' would 1028's be ok or should one jump to the 1038?

For that room size, I'd go with 1038. I have had both 1028 and 1038. 1038 is better in every way. Also do note, 1028 is back-ported (plus downward firing port) but 1038 only has downward firing port. Cross-over points are different and 1038 has bigger cabinet for midrange driver, of course not to mentioned approximately 70% more bass driver cone area (2x6.5 vs. 3x7) with bigger cabinet behind them.

Thanks for the Advice.
I ended up ordering the 1038's mostly for the reasons you cited. Can't wait, I demoed the 1028's and loved them so I am looking for good things in the 1038's

Congrats! You're gonna love them.