A New Reel to Reel Tape Deck?

From the ReVox web site. 
http://www.revox.com/en/news/2016.html

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<< Also makes me wonder what it's gonna cost?  =)  Maybe this will inspire TEAC, SONY, Pioneer, AKAI,  etal. to return to manufacturing machines again.  Wouldn't that be wonderful? >>

The Revox/Horch House deck will start at $5000. It will be a modular approach with the entry level machine, prosumer machine capable of only playback all the way up to a full blow, studio machine.

It's hard to imagine that it will be manufactured in either Germany or Switzerland at such a low entry price.  Maybe it will be built in China with a ReVox label? 

This is good news, though I would not be interested. I would get classic Studer or Otari. The price is too high for a common folk and too low for it to be good for audiophiles. If a decent table/arm/cartridge start at about $4.5k - $5k, RTR deck should be double that, I would guess, well, maybe a little less.