Is Stereophile seeking a new reader demographic?

isn't the subscription price for Stereophile more like $11/year?

You're right, I was so busy marveling about the inappropriateness of the "gift" that I misread the offer. My bad.

I agree with Chadnliz that Stereophile needs to tone down anything political and stick to equipment and music. But as Jependleton states, I agree it is sometimes a fine line how do you attract new business (readers and buyers) without offending your existing clients. Stephen Mejias' new entry column as well as articles by Art Dudley on refurbishing old equipment hopefully will help to increase its readership. As for the non audio ads they have been listing lately (tool companies and Viagra come to mind) it takes ad revenue to sell the magazine not subscribers. Just think how much money in anticipated revenue they lost when just "Sound by Singer" dropped out not to mention other smaller profile advertisers. If a few off the wall ads help keep Stereophile publishing I say go for it. A wise old businessman once stated "Lead, follow, or get out of the way". I think Stereophile is just trying to market outside the box.

I think we can all agree that the more music lovers and audiophiles there are in the world the better it is for all of us!

The magazine has become a pamphlet. If it gets any thinner, I will be able to use it as a tissue. I also agree that I don't care to hear about the political opinions and convictions of any Stereophile writers. I am still a subscriber for more than 15 years, but for the extra bucks, I think that the Absolute Sound is a better magazine, especially since I can live without the equipment measurements. I am sure that they also have to deal with demographics, but maybe they are doing a better job of satisfying their readers. Just my opinion.

Whow i didnt know that.