Agreed with @lak. Zu is basically stating they care and agree about environment concerns by building stuff that lasts that won’t end up in landfills and don’t need to fit themselves into any schema in order to promote this idea.
Doesn’t seem against climate change to me. It just means that they don’t feel it necessary to "brand" it as a market play or to get involved into the political nature that it does typically evolve into.
If you want very safe and non-direct marketing there are plenty of other speaker companies out there. The nice thing about Zu is the direct connection the customer has to the employees and the CEO. You'll notice this sending them an email and also showing up to their business. That can also mean direct communication without a PR team spinning anything. Sean has no problem being super transparent to how he thinks and feels.
Sean was absolutely nice to me and was really enjoyable to talk to. He seemed like someone that didn't just want to say hi and get back to work, but to actually inquire to know more about you.
I dig it. Not sure of any other major "company" (of probably 8-10 people) or larger gives the same experience like that.
BTW, LOVING my DW6s. I actually considered lowering the bass some last night, so I think they are still working themselves in.
