I thought I'd have a little fun with the naming scheme. I felt like cable names were moving in a more serious descriptive direction and I wasn't going to call my product 'Super-Mega-Awesome Rod of Thunder' interconnects. The Whirly Whisps actually do look like whispy whirls, and the Lucky 7s, well they're constructed with seven strands. As for the Cauda Equina, it's the terminal portion of the spinal cord (literally means horses tail) and looking at the final design of the cables, I couldn't help but think "man, these look like the cauda equina"... Names aside, the cables sound fantastic, and I'm not just saying that because it's my company :-)