Elac -- He doesn't laaak it!
Kenwood -- Clint Eastwood's accountant brother.
Marantz -- I want less of 'em, not mare of 'em, in my pants.
SOTA -- because the gear sounds watery and fizzy.
Okay, I'll stop now...
Words and Sound
Here are some examples of brands' names that sound rather similar to the sound of their equipment.
Hard/Cold/Analytical: Focal, Kef, Bowers & Wilkins, Klipsh, JBL, Wilson, Magico, Tannoy, Splendor, Yamaha, Altec, KLH, Triangle, Alta,Totem, Monitor Audio, Luxman, Krell, Schiit,
Neutral: Tannoy, Naim, Accuphase, Hegel, Pass Labs, Marantz, Rotel
Soft/Warm/Musical: Sonus Faber, Harbeth, Dynaudio, Elac, Vienna Acoustics, Whaferdale, Audio Note, Gershman, NAD, Audiolab, SucGen, McIntosh, Denon.
Maybe, unconsciously, the founders created the brand names to send like his sound....