Why hide behind a smoke screen? Just be out front and give your opinion about how you feel towards the sound of these various speakers. Let me guess which ones you like...
Words and Sound
Here are some examples of brands' names that sound rather similar to the sound of their equipment.
Hard/Cold/Analytical: Focal, Kef, Bowers & Wilkins, Klipsh, JBL, Wilson, Magico, Tannoy, Splendor, Yamaha, Altec, KLH, Triangle, Alta,Totem, Monitor Audio, Luxman, Krell, Schiit,
Neutral: Tannoy, Naim, Accuphase, Hegel, Pass Labs, Marantz, Rotel
Soft/Warm/Musical: Sonus Faber, Harbeth, Dynaudio, Elac, Vienna Acoustics, Whaferdale, Audio Note, Gershman, NAD, Audiolab, SucGen, McIntosh, Denon.
Maybe, unconsciously, the founders created the brand names to send like his sound....