WILSON AUDIO/ cost vs. value


wilson ad; absolute sound;issue 162. page 12.... dave wilson states in his ad that wilson loudspeakers have one of the [ lowest ] profit margins in the industry. My question is should wilson make public their profit margin percentage's to back up their claims or is this more hyperbole from a high-end audio manufacturer...
aolmrd1241

Showing 3 responses by matrix

Keeping my finger out of the pie... but just as Bose builds a couple cubes for 10 dollars with marketing and sells for 1000.00 retail, Wilson builds 1500.00 speakers and sells for 7000.00 to a dealer + their markup of probably 30%... Now does that mean they are any worse than other high end markup's?

Don't know but I have seen anywhere from 300% to 500% on speakers mostly, electronics don't seem to reach that high normally. Speakers are the most profit in general in high end for the bigger ticket items, yes cables are even worse but are far lower investment in the first place(sometimes unless you buying pythons at thousands a pair).

I have actually bought speakers at about 75.00 over wholesale, the store payed 310.00 for the pair, I paid about 385.00 floor model, and retail was 1100.00! So go figure it cost about 75.00 probably to build them. Wilson uses off the shelf drivers from famed scan speak, focal etc... same with crossover parts, however they might wind their own inductors not sure, and they supposedly do have the drivers modified I am sure in the hundreds for nominal cost from the Danish and french makers..

But even you can buy wholesale stock drivers like these and still pay double what a manufacture probably would on buying hundreds at a time.

From most defense I have seen or heard as to Why wilsons cost 20,000 or whatever a pair and many other overpriced items is due to the R&D, facilities, fancy car paint, and advertising costs, is all that money into the performance dollar for dollar? absolutly not, but this is how it is for this kinda thing.. Only companies that I know of you will find a tilt the other direction is Tyler acoustics, VMPS, MAybe Montana(very similar to wilson, but a little cheaper) Zu Cable, These guys are the types making U.S.A speakers probably taking home about double what they cost to make in the end, with very little advertising, hype, etc... not nearly as strong as wilsons.

I am not wilson bashing, they are a good speaker in the conventional audiophile terms, will a 18,000 pair of wilsons beat out a similar design at 5,000? More than likely in one way or another, better listen and make a choice of the extreme cost difference's yourself.

The question was asked so I gave my take on it, but if you want to correct me and say the finish and R&D costs 9 times the speakers cost fine I will believe you :)
Dgad
"I find it funny that so many of the Zu Cable speaker owners are criticizing the Wilson. Isn't it fun to be gunned for when you are at the top."

Ha, criticizing wilson? No way Zu owners criticize all other speakers..
But seriously where did anybody specifically put Zu against wilson? I mentioned some direct non-advertising companies above but that was all.. Tyler, Vmps, Zu?

To keep it constructive however not picking on Wilson, but the question was "WILSON AUDIO/ cost vs. value" and All the big audio firm's KRELL, Audio Research, Mark Levinson etc.. Are guilty of the same thing. If it costs that much more to build these type units than I don't know how to explain the little guys surviving at half the cost.
When did this turn into whether wilsons are the best? Got nothing to do with WHAT DO YOU GET FOR YOUR MONEY? PERFORMANCE Vs. PRICE Ratio as the thread originally started..

I agree profit margin has nothing to with sound or PRICE Vs. Value, who cares if wilson makes 5000.00 a pair Or 50,000 a pair in the end, it has to do with ARE you getting a Performance Relevant to the price, Fine you love wilsons, Okay I'll play and say so do I! But are they truely worthy of the cost, Nothing is it just depends on how much more a certain company can Gouge out at this point, discussion if they are Good Scan speak multi driver designs or not is irrelevant to the question, they are good, but they are not 4 times better than a comparable designed speaker at 1/3 the cost everytime, people buy Wilson kinda like ferrari, they have the money, and it does what they feel it needs to do, but yes there is a 80,000 Mercedes that can be just as enjoyable and effective for the main 9 out of 10 points that the ferrari hits at 200,000.. You decide if status, Fancy finish with spacelike material suits you in the end. Sound is not even a factor at this point, cause of course you can do better than a 130,000 dollar speaker for far less money.