WILSON AUDIO/ cost vs. value


wilson ad; absolute sound;issue 162. page 12.... dave wilson states in his ad that wilson loudspeakers have one of the [ lowest ] profit margins in the industry. My question is should wilson make public their profit margin percentage's to back up their claims or is this more hyperbole from a high-end audio manufacturer...
aolmrd1241

Showing 3 responses by gregadd

Daves' problem is not price gouging per se. His problem is there are companies who can do it in a smaller box for less. He thumbed his nose at audiophiles not really caring about us. Now of course the chickens have come home to roost. The market is shrinking and the competiton is growing. My local dealer sold Wilson's strickly on reputation. He threw his best products at Wilson. Yet the room was always dark. No one was listening.
I resent any notion that we have to support the industry. Dave is running a business. It's his job to bring to market a product that people want and can afford. If he can't do that he will go out of business. What is amazing to me is how certain reviewer's seem to bend over backwards to promote Wilson. The real problem for Dave is most of us can put together a world class system for $60k.
I beg to differ. Dave by his owm admission declared his company profit driven. Declaring he cared little for audiophiles and only cared about those who had $10k to purchase the Watt/Puppys. That was what they were selling for at that time. Now that all the Saudi shieks have made their purchase, he now wnts to return to his base.
I for one am always happy when the prodigal son returns home. But let 's not re-write history. Now that he is home we do not owe him any special treatment. He has to compete with his siblings for the attention and love of his parents like everyone else. After all he left on his own. We did not drive him out.
You should buy the Wilson's because you like them and not to help Dave out.
We did not start this. It was Dave who wants to kiss and make up. No doubt due to sagging sales. No matter how successfull there are only so many units to be sold in high end audio. Dave figures there maybe some people who want Wilson's but will not buy because of misconceptions about price gouging.
In WIlson's defense he has the line covered from top to bottom. Around $6k for the Cubs all the way to the top.

To be honest I did hear the 'slamms with cj art 2 and premier 8's sound good. It just seemd I could do better for less.

Maybe Dave should make a turntable. They seem to be the new"chic".

I was watching this old house and yes there was a high end turntble setting on the counter. " A good turntable can sound better than CD". Yikes!!

Oneobgyn-your system remains the envy of audiogoners and no one thinks you were ripped off.