WILSON AUDIO/ cost vs. value


wilson ad; absolute sound;issue 162. page 12.... dave wilson states in his ad that wilson loudspeakers have one of the [ lowest ] profit margins in the industry. My question is should wilson make public their profit margin percentage's to back up their claims or is this more hyperbole from a high-end audio manufacturer...
aolmrd1241

Showing 8 responses by boa2

Just returned from HE2006 in LA. After hearing a 15-minute demonstration of the new Watt Puppy 8's by Dave Wilson himself, my wife said, "Twenty-eight thousand dollars, is that all they are?" This was, by far, the best I've ever heard Wilson speakers sound. The speakers disappeared, the music evenly pressurized the large room, and the tone, texture, and dynamic swell was closer to live reproduction than I've previously heard from the Sophia's, the 6's or the 7's. In my opinion, the 8's are worth every penny, and I'm betting that the market will agree.
"only $28k, is that all they are?" I love it...
She was already sold on the $48K Acapella's, so I guess the WP8's seemed downright cheap.
Dgad,
They used all Audio Research components. They used a Reference 3 preamp, and from looking at the Audio Research site, the amps appear to have been the Reference 210 monoblocks. Sorry, I didn't find out what the other component models were. The cables were all Transparent. Perhaps someone has more details on the ancillary gear, or I'm sure you could write Wilson directly.
Two days ago, I phoned Wilson to request information on the Watt Puppy 8. I'm a brochure hound, I admit it. Today, I received a large folder containing a personalized letter, as well as contact information for the Wilson dealer closest to me. In the packet were printed reviews and individual catalogs for every product they sell. The last speaker manufacturer I phoned for a brochure sent a photocopy of only two reviews, and this after I had to send them six e-mails and phone them twice over a 3-month stretch. Each time, the sales rep had said "it's in the mail". Incidentally, they are in the same price range as Wilson. You can draw your own conclusions, but to me, this packet attempts to say that they value the customer as a person, not as a price. Hence the reason many people use the purchase to reciprocate the same sentiment.
That's conclusive enough for me. What's your mailing address?
Depends upon what you're sending me.
However, why is it that the same people all too often try to inflict their economic beliefs that those on the other side are either wrong, arrogant, seeking status or etc, etc?
Because we live in a culture where everyone desires financial success, and yet most are begrudging of those who have achieved it.
Bartokfan,
My comments were not directed specifically at anyone, nor am I buying Wilson speakers. Please read more carefully.