Mags have to 'negotiate' with companies to get items to review. Even though the mag may be making lots of money, it never (almost never, whatever) thinks to go out and BUY a piece of equipment to review. No....too much of an expense. In what do these 'negotiations' consist? What is agreed to? One thing for d...sure...the readers' interest is nowhere to be found....
Will a Full Page Ad Guarantee a Review?
Do you think there is a correlation between the two? Zucable has a full page ad in a major pub. How many months will that have to run to guarantee a review?