Why was the entry level line at Audio Research eliminated?


One of my first tube preamps was the SP-16. I believe it was the last preamp that founder William Z. Johnson developed. Price was around 2K-2.5K w/phono. It was an excellent reliable preamp. But now if you want a new entry level ARC it's not available. Too bad. Was it just not profitable. It was an excellent way to get into their gear and move up the ladder over time.
luxmancl38

Showing 1 response by jjss49

primaluna line magnetic jolida other chinese made gear delivers on the modest to low end, arc can’t hope to compete, margin would be minimal, if not negative

new italian owners no doubt paid a premium for the company, amortizing the enormous brand equity, taking it international (read: china) with super high dollar ’reference’ level gear