Perhaps late to this party...but having purchased SF Olympica Nova iii speakers in the late May 2025 (pre price increase) I'd like to offer my 2 cents (3 cents with inflation). Indeed the value of any luxury item is dependent on the perceived value by the consumer. Is a Rolex watch "worth" $5k to 125K? Yes to some, no to others. For me, at the original price of 13.5K the Nova iii's were what I consider a value proposition given the sound quality and beauty. Sonus raised the prices a couple of years later to 15K, and for me there would still be value. Now at 18K, it is a tougher call, but given inflation and tariffs there is some justification for sure, and is not a case of greed. Plug in the numbers (13.5K in 2019 becomes 17K in today's dollars) and given the tariff situation the new 18K price not greedy but a considered choice. Finally unlike some purchases Sonus Faber products (as McIntosh products) could be considered a lifetime purchase. My Nova's are mated with my original and updated McIntosh separates from the late seventies and the results are stunning. Even our dealer advised "not to change a thing." I'm only sad that the new prices might discourage some from taking the leap.....but there is always the used route. So good luck to all....but regarding the product itself I find it stunning in beauty and sound.
Why the huge increase in the price of Sonus Farber Amanti G5 speakers.
Just the other day, the G5’s were $36k and now they’re $43k! I’m thinking it’s too soon for it to be tariffs. Is Sonus Farber selling so many pairs that they’re just getting greedy? Whatever the reason, an almost 20% price increase can’t be good for business.