Why the huge increase in the price of Sonus Farber Amanti G5 speakers.

There are many possible reasons for the price increase, which have been touched on. Obviously, it would not have happened without Bose approval. The high-end market is thin, it’s not like they’re selling 10,000 of these at a time. I would certainly think that the tariffs and the great uncertainty created by the ever-changing policy toward them likely created increases in cost. I think we better get used to that.
 

Whether it’s a good business, move, remains to be seen. I think this is a risk even though these are fine speakers. Pushing them into competition above their class might not work out, but I suppose they’ve had some smart people do the figuring. 

This is very subjective and I understand that SF is not for everybody, none of these products suit every taste. These are well-made, reliable speakers, however, and built to a great finish. If you like the voicing, it’s a great product. if you don’t, it’s not for you regardless of the price.

and of course, there’s always the argument that there are speakers that sound better for half the price. That goes on forever right down to cheap Audio man who would say that there are $1500 speakers that would outperform the speakers that are half the price of Sonos Faber. 
 

this is probably just the beginning and it will probably not be just SF

It appears that SF imposed even more price increases on their reference line, one step up from the Amatis. Some of these have been out for quite a while, so I doubt it has to do with R&D, which would have been baked into the original price and presumably recouped already. The tariffs likely have some impact and Bose may just want to see what the market will bear. Seems a bit risky given the negative reaction to the Bose acquisition-justified or not-and the fact that they are pushing these speakers into a price range where they will be less attractive from a perceived quality standpoint compared to the competition.

Of course, Bose may not think it matters much. Bose likely did this deal to enhance its position in the automotive market where the real money is to be made.

Interesting and  not a positive for the high end audio market.

it appears that Sonos Faber raised prices on all its products between 15 and 20% on June 1. Obviously, this would not have been done without direction from Bose. I think they are pushing their speakers up into the price range of products with which they will not be nearly as competitive, but I guess Bose knows best. 

@1bitsoul if you are right about that, and what you say makes sense, it will be interesting to see if this strategy works. I can’t imagine their dealers are all that thrilled. That price increase is enough to push them into a range of speakers that are likely in a little different category than the competition they have traditionally faced. The big brains at Bose obviously have studied this, but so did the folks who brought us “new Coke.“