yes very true. He knows what he is talking about, while other are mostly guessing.
Actually, there are quite a few on these forums who know what he's talking about. Sales and Operations Planning is not a novel concept. However, corporate history tells us that, despite all the savvy people analyzing the markets, gathering important data, going through an elaborate decision making process, etc., many companies still managed to go out of business due to the boneheaded or shortsighted decisions made by their leadership in these very meetings. Otherwise, Blockbuster, Radio Shack, Kodak, ToysRUs, Enron, etc. would still be kicking ass, no?