A 27% standard increase across all SF products in Australia since 1 June.
Couldn't possibly be tariffs (they're unchanged), and the levels of inflation in Italy (1.6%) and Australia (2.4%) are far below stated increases.
However, if we challenge the surface-level explanations - which are speculatory at best, and we strip away the typical PR justifications and focus on a realistic, business-driven interpretation, I believe we would end up with a combination of 1) premium branding strategy - off the back of increased competition in the high-end market; 2) they’re raising prices because they can, and assume the risk of pushback to be minimal.
Hence, this isn't about inflation (or tariffs). It's about deliberate market strategy.