Why is my turntable so loud?

I recently and finally bought a turntable again after many years without one. I bought a Pro-Ject carbon with a Ortofon 3 Red? cartridge. I was surprised on how loud the table is compared to cd. On my pre-amp my volume control usually is about 10-11 o'clock, on the table the volume has to be around 9 or even lower. I was also expecting a bit more warmth. Anyone know what might be up? Assoc equipment:
Aragon 8008BB power amp
Musical Fidelity A3cr Pre-amp
Wharfdale speakers
PS Audio P-300 Power Plant
Marantz Cd-Player/Recorder
Thanks for any insight.