Why has focal raised their prices so much on Sopra line


I was looking at the Sopra 2 ,thinking about buying it ,it is a very good speaker it has not changed 
in 5 years thst I can see ,but the price has increased $4,000. Thst sounds like gouging to me ,
from $15 k to $19 k  if thatis thecase  the Wilson Sophia2 is a better speaker for the same price 
as well as night and day better resale value .
audioman58

Showing 1 response by j-wall

Sopra's price increased before covid, for all you justifying their actions with your "shipping" and "material costs" theories, which isn't remotely true. They bought a distribution company and as a corporation, instead of saddling the costs and innovating their way out of it, they want the people to pay for it. Buy used, people haven't been gouging bad yet and you can still find deals. They're good speakers, but not worth 20k. 

Also, lumber spiked and has been steadily getting crushed the last two weeks. Futures down from 1600 highs to 650s yesterday. So the prices for gear will equalize.