Why does Cary Audio keep discontinuing good amps?


Is this to keep us buying from them? Why not upgrade good designs?
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Showing 1 response by nordic587

I agree with Minorl. "New and Improved" has worked for numerous product lines from all manner of companies for decades. It is a way of manipulating consumer perception into believing you can NOW have the next best thing from company X, AND the improvements will make it outshine the old equipment and other competitors. In terms of audio components, sometimes the changes, "upgrades" may actually be a genuine improvement in the product. It is hard to differentiate hype from honest improvement. Whether it is or isn't is up to the consumer to decide. Problem is, one usually has to purchase the product first in order to know for sure. A patient wait and see approach is wise. New product out: read user reviews over and over. Where considering purchase> go audition if possible. There are numerous examples of good quality products, not just audio components, gone by the wayside due to the unknown decision making of a corporate head. I agree with one poster who noted new audio products get new reviews, market "buzz." I believe the audio mag's tend to pander to those sending product thier way just as media reporters of any kind tend to frame a news story to fit their ends. Perhaps having Peter Aczel review the "new" product might deliver a more objective opinion.