Why do some dealers

Some dealers are their own worst enemy. If you asked most of them what business they are in, they would reply: "The audio business." The successful ones realize that they are in The People Business.

Here's a good example. I have recently bought three SR RED fuses, one at a time, over the past month from High End Electronics (found here on Audiogon). All three arrived the very next day from ordering. All were well packed, tracking numbers provided, included lots of company literature about the fuses and other equipment and accessory offerings. The last fuse contained a candy cane and another piece of hard candy packed inside, just to say thanks and happy holidays. Now THAT'S a dealer who realizes that he/she/they are in the people business and not the audio business. 

After over a half century making a living in 100% commissioned sales, I can say that the wise salesman knows that no matter what the product he/she sells, you cannot sell it without a person on the other end of the transaction. People first, dealers ... and the money will come. 

Thank you tubegroover ... 

Wisdom comes from experience ... and at my age, I've had LOT'S of experience. *lol*

Over the years, I've attended many sales and motivational seminars. One sales trainer said something at one of these sessions that I have never forgotten, and that was: "Money is nothing more than a scoreboard reflection of your service."  In other words, do the right thing; put the customer first ... and the money will come.

For a time, I worked part time at an ultra-high end audio dealership who will go unnamed here. I swear, over time I saw the owner, who obviously thought he was in the audio business, and had no clue that he was in the people business, turn off so many potential customers, it was sickening.

 This is a guy who invested hundreds of thousands of dollars setting up what I consider to be the most technically advanced audio store ever.

 I kept telling him that people didn't come into the store to buy audio equipment ... they came in to better their enjoyment of music in their homes, and it was our job to help them get it. He thought it best to dazzle them with his engineering prowess and talk about slew rates, distortion levels, etc. until their eyes glazed over.   At that point, they would just walk out the door.

 He loved to make a point of talking down to the customer, and in general, just had a crappy attitude toward the customer. He referred to dedicated audiophiles like those of us who post here at Audiogon as "propeller heads."  

Over time, he masterminded his way out of business. To this day, I don't think he has a clue what happened. In fact, I'll bet my bottom dollar that he blames the customers for putting him out of business. Go figure. 

^^^ Taters ...

I think the Internet blogs bring out the worst in some people. In addition to audio, I love books on libertarian politics and free market economics. As a result, I go onto a few political blogs. You want to talk about abuse? Holy crappola! I don't get into politics here at all because that's not what the site is all about. But, being to the right of Darth Vader from a fiscal standpoint, can you imagine some of the viterol I have slung my way from those who think that charity and compassion can be morally legitimate when extracted under the threat of violence?? 

Anyway, as far as this site is concerned ... I really enjoy it. Yep, there's a few "Negative Nancys" lurking about ... especially the guys who always have something negative to say about ARC. 

Take care ...