About 15 years ago, I attended an executive seminar on a "new way" to seamlessly integrate marketing/branding with product development in a long-term enterprise strategy. The facilitator used the Bose team’s previously completed "strategically-integrated marketing/product development plan" as an example of how to master the exercise at hand.
The first seminar exercise was to produce a list of attributes and order them from 1 to 10 according to importance to the strategy. The Bose team’s list had #1 "Brand Perception" and #2 "Market Appeal". "Sound Quality" was #7 out of the 10.
Perfectly executed strategy, don’t you think?
Dave
The first seminar exercise was to produce a list of attributes and order them from 1 to 10 according to importance to the strategy. The Bose team’s list had #1 "Brand Perception" and #2 "Market Appeal". "Sound Quality" was #7 out of the 10.
Perfectly executed strategy, don’t you think?
Dave