I don’t care how it measures if I don’t like the way it sounds. And if I like the way it sounds then why do I care how it measures. It’s not like I have the option to EQ my ears and I doubt they have a flat curve.
The most important spec is price. Why torture or tease yourself with options grossly out of reach? Likewise, you can’t just ignore amplification because if the speakers require different amps then that needs to be in the budget. Reviews and subjective evaluations are much more likely to pique my interest than any measurement can. But they’re also less likely to deter me if I’m already interested. Confirmation bias is human nature. We look for data to support the conclusion that we want.
Bottom line is I’m going to check price and amp compatibility (as relates to price) before anything else, and then look for reviews because I don’t have any experience correlating specs to whether or not a snare hit, cello, or vocal is going to sound right.