I encourage you to try writing a review for a publication and go through that whole process again and again before taking any issue.
The reviewers at What-Hi? have got review writing down to a formula.
Nice large colorful photos and a few words that say absolutely nothing.
The words ’could be’ and ’might be’ tend to get used quite a lot.
It’s been the audio equivalent of Playboy magazine for decades.
Lots and lots of entrancing pleasures lie therein all glammed up to the eyeballs sumptuously lit. None of them will ever look as good once you’ve got them back home, but no worries, there’ll be plenty more different ones next month.
As a coffee table entertainment journal it’s perfectly acceptable.
As an audiophile review magazine it’s worse than useless.
Positively misleading.
The fact that it’s probably the UKs longest lasting audio magazine once again underlines the fact that readers prefer entertainment even when it’s masquerading as information.
I was surprised to find that it had been acquired by Future Publishing back in 2018. I guess the previous owners Haymarket felt the wind was blowing the wrong way and let the WHFs future survival become someone else’s problem.
That’s the trouble with these magazines, they’re not much use as information but we’ll still miss them once they’re gone.
Online magazines, at least for me, are even worse than online books.