One major practical issue is that ow the reviewer needs to be familiar with the previous unit. Or, now his/her work is at least doubled, to in effect, review two products. In the end, most will not really want that review. They want to hear about something totally new to them.
And regulating reviews? Yikes. what kind of shirt ought i wear if i undertake that task? Is a tennis shirt ok? Or is a music Hawaiian required? Hard to say....