What's your experience with snooty HiFi salesmen?


I began my Hifi journey in 1976 at a shop in Birmingham MI called Audio Dimensions. He was a Magnapan and ARC dealer who was kind to a 15 year old kid who bought a set of MG 1s with paper route money. The ARC amps he carried were about $4K back then- a LOT of money in 1976. In the beginning I drove my MG 1s with an old Fisher Studio Standard integrated amp. Since those lovely innocent days I have encountered some real buttholes. They act like they are doing me a favor as they quiz me about what gear I have and if I'm listening to "approved" recordings. Needless to say I don't buy from those guys. Several wives and businesses later I'm back into the hobby with a much vengeance as a 61 year old  can muster given only so many free hours in a day and only so much cash to apply due to my other vices: Classic cars and salt water fishing. 

Have you ever encountered a really good or really bad dealer (or employee) that changed your buying actions?

Darko posted a video on this topic which I found really enjoyable. Many of you have already seen it but for those (like me) who discovered it much later here's the link: 

https://darko.audio/2022/09/audiophiles-are-snobs-with-money-to-burn/

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Showing 3 responses by richopp

YIKES!  So sorry this happens to ANYONE.  When I opened my shop in the early 1970's, I was convinced I could help every customer who walked in.  I spent HOURS with each one, first getting to know them--it was a VERY small town back then--and then learning as much about their musical likes and dislikes, what they currently owned, and what they were looking to achieve.  This was sometimes difficult as it was kind of a one-person shop, so should more than 2 customers arrive at the same time, I had to learn how to manage that situation, which I think I did fairly well.

Now, some customers were "just looking" as we had the only high-end shop for 30 miles either way.  Back then, you could only carry what the other guys were NOT carrying.  Fair trade and territorial branding were in force, which made it difficult sometimes to help customers.  A good example: we were and ARC/Magnepan shop.  Hi-Fi Associates in Miami and Ft. Lauderdale was a Mc shop.  Luskin in Ft. Lauderdale was a middle shop that sold under cost since he bought closeouts by the train-car load for less than they cost me.  While business was good, the items we sold were EXPENSIVE compared to middle stuff, so I had a lot of, "I can get a receiver at Luskin's for 1/2 of that" comments when I was selling Marantz and he was selling Scott or another decent but middle-priced item. 

Many customers wanted discounts like they found at other shops, but Fair Trade laws prevented me from doing that.  At the end of the day, I had many loyal, repeat customers for high-end products and we added a 5000 sq ft custom wood shop to our business and were making custom hardwood cabinets for customers who wanted to house their gear out of sight (wives ruled back then as I suppose they do now) in expensive homes and condos.  We were unique in that space, and with our top-of-the-heap products we had a nice following.

Some lessons:  NEVER ask what a customer does for a living.  I had barefoot, shirtless, long-haired guys walk in with suitcases of cash.  I had well-dressed doctors try to shoplift $15.00-$50.00 items.  I had "frantic" late night calls to "come get my stuff and store it until you hear from me again."  It was an interesting time in my area back then for many reasons... .  I treated EACH AND EVERY customer with respect and spent as much time with the tire-kickers as with the good repeat customers.  At the end of the day, I felt good about my ability to educate customers even if they did not buy that day.  Many showed up years later and bought when they had more income.

I enjoyed THAT part of the business.  The worst part was the state, city, county,  and federal and other rules, laws, requirements; manufactures were also very in control and that was a point of friction as well.  Customers don't see that part of the business--it is debilitating when your only goal was to help people improve their systems.

At the end of the day, while I was jealous of stores like Lyric in NYC ("they sell 6 ARC pre-amps a week" my sales person told me.  I sold one or two a month), I was pleased that I had helped people and (almost) made a living at the same time.  If your dealer is not receptive to spending time with you, demoing whatever you want, and bringing gear to your house to demo since store demos are pretty much useless, I would find a new dealer.  These days, with brick-and-mortar dealers few and far between, you might have to travel.  BUT, if you are spending big money, you should be in control of the sale.  Best of luck to all of you.  In a way, I wish I still had my shop.  In another, with today's retail environment, I am happy I don't!

Cheers!

@upshift and @szeidman2002 My shop was in Boca. As for Sound Advice, the guys who started it came into my shop one day--4 of them. They proceeded to laugh at me and my shop and told me that "they will run me out of business" in a month or two.

Well, MR X put his profits up his nose, they were so in debt to Sony that they took over the company, and eventually:

The company later went public until being acquired by Tweeter for around $150-million in 2001. After two filings for bankruptcy in less than one year, all 94 Tweeter / Sound Advice stores have officially closed down as of today.Dec 3, 2008

They were from Detriot and had been somewhat successful up there. If you lived there in the early ’70’s you might remember them. I don’t.

They were "big time" for a while, but they never sold what I did. You may have also visited Sound Components in Miami, started by a man I know who’s father owned a mint in South America. He was better capitalized that I was by a mile! He started recording live music with a Stellavox and achieved some notariety in the "big boy" Audio world. He is now working at some big company--I don’t remember which one. The store is still in Miami, but I have no idea where or who owns it. It used to be in Coral Gables. Hi-Fi Associates was owned by a man who’s dad started a large rental trucking company and he was VERY well capitalized for a while. As I remember, he opened a few more shops and his dad eventually pulled the plug.

I could tell many stories of those days down here, but will not. Suffice it to say, it was a VERY small group of us and we all knew each other pretty well, for better or worse.

And yes, it was an interesting time in SO FL in those days...we will leave it at that.

Oh, for those who wonder, I still listen to my Tympani I-C speakers/ARC gear from the late 1970’s and they are still the most accurate speakers made--the newer ones obvioulsy improved. Put them next to any other speaker and YOU choose. Many don’t care for them, but if they are set up properly with excellent tube gear, well, if you hear them, you will understand. Not for everyone, but for me, as good as it gets.

Cheers

@upshift Interesting system.  Very pleased that the PL700B is still running.  Our experience with them back then was that the owner would manage to make them fail pretty much every time.  CONGRATS!

The rest of your system sounds fine, and if YOU like it IN YOUR ROOM, you are good to go.  I wouild make suggestions, but you didn't ask for any, so...

There is a small shop just over the line in Deerfield on the East side of the street that you migh want to visit.  You might have to make an appointment, but I think they are the closest "high-end" shop if you are interested.  Audio Center is the name, I think.

I retired and moved from Boca after 49 years there.  I just couldn't take it any more.  I am in Hobe Sound now, and it reminds me of Boca back then when there were about 20,000 people living there, and only about 10,000 during the off season.  Nice town in those days.

Cheers!