What's the best Blu-Ray player for 300.-350.

Agreed Undertow. Just saying that if one has never heard SACD and does not care about having it within their Blu Ray player now would be a great time to check it out. I still can't believe so many people have never even listened to SACD. Good luck Kalle.

Part of the answer depends on what receiver your have. If your receiver can decode the new audio formats (DTS Master Audio and Dolby Digital TrueHD) then you can go for the less expensive versions (like Panny 35 and Sony 350). But if your receiver does not decode them and you want the player to decode these formats and send them to your receiver over HDMI 1.1 and via multi channel analog, then you need to go for the higher priced ones (Panny 55 or Sony 550). If your receiver does not have any of the above, then you can go with the lower cost ones and use optical or digital connections although you will not get the new audio formats. If you go with with a player that does not decode the new formats, then the Panny 35 is hard to beat.

Thanks for all of your responses guys, they all have been informative making my decision on which units to look at quite easy. Undertow, I appreciate the link to your past discussion on this subject which will eliminate a ton of leg work on my part.
Based on my needs and audio gear it looks like the Sony 550 is the one to look at since the Panasonics have all dried up in the stores locally and have become quite evasive. I can't really see waiting for the Oppo to hit the market since I mainly watch movies during the winter months and we can only wait to see if it will live up to it's expectations when released for production.
Again thanks for the solid info, now I can go out and make a choice that will best suite my A/V needs.

Kallefornia
Panasonics dried up because they are discontinued! CES has the new versions like the BD 45 and 65 or something like that... The sony is far superior trust me, and very affordable, with future update ability so don't worry too much.. And the nice thing is you can get a S550 at the local Target, best buy or anywhere really to just try it out vs. many other models, and if you did not like it for some reason return it no questions asked, however you will of course get a far better deal online, but you can lose shipping it back and forth.

Good Luck

Sony PS-3!