What's the benefit of balanced tonearm cables?

your bat gear is a balanced design and would benefit from balanced cables. Many companies simply provide the option for balanced or single- ended at the rear to accommodate customers (pseudo or fake). generally a balanced design will sound better running balanced cables-my gear has always been single-ended and sounds better that way. many of my friends talk about the increase in volume they get with balanced but do not focus of the sound quality difference if any. it was originally designed for longer runs in studios etc.