"Brent, I am in fact delighted you joined APL and that you are heading the company's transformation into a successful OEM. I did witness a marked reduction in public customer gripes on the APL forum over the last few months. and am confident you will be able to address the few residuals over the next several weeks. I also understand the need to purge the forum from old diatribes that were at the time all but festering. On the other hand, myself working for a large company, I do appreciate that the market communications specialist attempts to 'move things in a positiv direction' are most invariably perceived by the outsider as 'spin', or at least as artful redirections, and that this alternative perception is not of necessity flawed."
Guido,
According to the first part of your paragraph, you witnessed "a marked reduction in public customer gripes on the APL forum" since Brent came on board. In the second part of the paragraph, you quote Brent's intention to 'move things in a positive direction' in the context of your experience that perception of 'spin' is not necessarily flawed. The juxtaposition of these notions in the same paragraph by an articulate person such as yourself raised my eyebrows. Surely, you don't think this improvement at APL resulted from Brent's 'spin' and not from his substantive efforts:)
Best Regards,
John
Guido,
According to the first part of your paragraph, you witnessed "a marked reduction in public customer gripes on the APL forum" since Brent came on board. In the second part of the paragraph, you quote Brent's intention to 'move things in a positive direction' in the context of your experience that perception of 'spin' is not necessarily flawed. The juxtaposition of these notions in the same paragraph by an articulate person such as yourself raised my eyebrows. Surely, you don't think this improvement at APL resulted from Brent's 'spin' and not from his substantive efforts:)
Best Regards,
John