What is the average dealer mark up?


What is an "average" mark up on quality or high end audio gear? I realize that there are many manufacturers who force dealers to hold this tight and not disclose, but surely without naming specific manufacturers there are some here that do in fact know the mark up.

Let the fun begin!
128x128badger_erich

Showing 2 responses by richopp

As a former dealer of high-end audio equipment, I have to laugh at most of this.  It is such bull.

FIRST, open a store.  That only costs about $3.00, right?  Then, stock it with, oh, maybe $200,000 worth of stuff.  That is all free, of course.

THEN, pay your employees, who work for free and you never have to pay social security, workman's comp, taxes, insurance, shipping, floor plan costs (CAR DEALERS ANYONE???) or anything for that, of course.

SO, EVERY PENNY you take in goes straight into YOUR pocket and you laugh hilariously at your dumb customers while sitting with a cocktail and 5 Playboy bunnies on the poopdeck of your billion dollar yacht.

You people are dumber than fire hydrants, and that is insulting to the fire hydrants.

I would hate to have had most of you for customers, but I am SURE your current dealers just LOVE it when you enter their establishments with your big mouths and know-it-all attitudes.

Good grief!  It is a wonder to me that most of you every buy anything at all.
Quick add to my post so you numbers guys can see it in text:

SONY TV's (Trinitron) were THE MOST POPULAR in the world at one time--it was a great TV.  The dealer cost was 80% of the FIXED (these were the days of "fair trade" pricing where you were legally required to sell at the manufacturer's price or lose the line, period.  No second chances, and they "shopped" you pretty much every week.)

Fixed overhead at my shop was 21%

You numbers guys figure that one out, OK?

So much "profit" I could hardly spend it all when I sold a Sony...