Average mark-up information is nice to know - not sure how you utilize it for negotiating your price unless you are able to clearly define the audio store's fixed and variable costs.
Manufacturers will have different programs for 'authorized dealers' and may offer tiered discount or rebate based on volume for a period (often yearly) or other promotions.
There are some manufacturers that protect their authorized dealers and some who don't -they will definitely have different mark-ups.
I expect mark-ups to vary significantly between manufacturers (brand reputation and placement) and within their product lines (good, better, best options) because of the size of the market and recent trends in market growth.
In looking for the best deal, I think it might be worth develop a relationship as a customer of choice and exploring purchasing demo models and close-outs where special programs enable a store to 'move product'.
- fixed costs will include the store, its fixtures, infrastructure, overhead and inventory
- variable costs will include inventory costs, labor costs and such
- Additionally, there will be advertising costs and other overhead that may be variable
Manufacturers will have different programs for 'authorized dealers' and may offer tiered discount or rebate based on volume for a period (often yearly) or other promotions.
There are some manufacturers that protect their authorized dealers and some who don't -they will definitely have different mark-ups.
I expect mark-ups to vary significantly between manufacturers (brand reputation and placement) and within their product lines (good, better, best options) because of the size of the market and recent trends in market growth.
In looking for the best deal, I think it might be worth develop a relationship as a customer of choice and exploring purchasing demo models and close-outs where special programs enable a store to 'move product'.