What is the average dealer mark up?


What is an "average" mark up on quality or high end audio gear? I realize that there are many manufacturers who force dealers to hold this tight and not disclose, but surely without naming specific manufacturers there are some here that do in fact know the mark up.

Let the fun begin!
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Showing 1 response by mickeyb

+1 rwisem. Car dealerships make money on service and trade ins. The profit margin on a new car is low. I would think in high end audio that they would need to have a 100% markup just to make overhead and have some bargaining power with the buyer.  I feel for those guys, must be incredibly hard to keep a business going with all the info the buyer has at his/her fingertips.